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As a cosmetic ingredient or scent, The Environmental Working Group’s Skin Deep database found it to be of low concern. Key Lime Surprise! By 1992, the brand was estimated to be worth US$25 million. The natural grapefruit flavor is derived from pure grapefruit oil. We use Mailchimp as our marketing platform. LaCroix water is treated using various filtration processes, including reverse osmosis and deionization, that remove additives and impurities from locally-sourced water. However, a new lawsuit facing popular sparkling water brand LaCroix has devotees questioning whether their beloved beverage is as healthy as they had assumed. Dasani . There is no meat, dairy, wheat, or nuts used in the product or production of the product. This refreshing watermelon treat captures the lusciousness of sweet watermelon. Please select all the ways you would like to hear from LaCroix Water: You can unsubscribe at any time by clicking the link in the footer of our emails. These chemicals include limonene, which can cause kidney toxicity and tumors; linalool propionate, which is used to treat cancer; and linalool, which is used in cockroach insecticide. La Croix is no doubt a healthier substitute to soda, and it doesn’t contain sugar. While it’s true that the ingredients named in the lawsuit can be synthetically made (or man-made), each one also occurs naturally in foods. When do states certify their election results. For information about our privacy practices, please visit our website. Copyright © 2020 CBS Interactive Inc. All rights reserved. Sign up to our newsletter and receive 10% off your first order. LaCroix Sparkling Water is locally sourced at various locations throughout the U.S. LaCroix adheres to strict processes and standards to assure the quality and consistency of the brand. [4][5], In 2002, National Beverage sought to rebrand LaCroix and ended up settling on the design that was "least favored by management" but won over target consumers in a "landslide". SpinDrift . All ingredients in LaCroix are natural. Perrier . Learn more about Mailchimp's privacy practices here. We are proud to serve LaCroix to our families, in our hospitals, and in our schools. A post shared by LaCroix Sparkling Water (@lacroixwater) on Oct 5, 2018 at 4:42pm PDT. Interestingly, a carbonated drink may even enhance digestion by improving swallowing ability and reducing constipation. “These chemicals include limonene, which can cause kidney toxicity and tumors; linalool propionate, which is used to treat cancer; and linalool, which is used in cockroach insecticide.”. Legal Statement. A twist on the tropics: A trace of this particular fruit is added for a refreshing twist on tropics. La Croix Sparkling Water – All Flavors. […], Is lemon Perrier good for you? Apple Cranberry. Perrier Carbonated Mineral Water. [4] Their marketing efforts have since helped position LaCroix with mainstream news outlets as a healthier alternative to sugary soda, as well as a mixer for popular cocktails. LaCroix faces lawsuit for allegedly including cockroach insecticide ingredient in its sparkling water. Some original flavors include grapefruit, lemon, lime, limoncello, cran-raspberry, orange, coconut, berry, apricot, passionfruit, tangerine, peach-pear, mango and pure. What's behind the disturbing appeal of QAnon? Does it make you think twice about drinking their products? [6] Instead of staying with the clean and simple designs like other water brands, they found that a more bold and colorful approach was more appealing to their audience. [13] Carbonated beverage consumption has been linked with diabetes, hypertension, and kidney stones, all risk factors for chronic kidney disease. Please stand with us as we defend our beloved LaCroix. LaCroix Sparkling Water is carbonated water which is sodium free and contains only natural flavors. The mixed LaCroix flavors are (Curate) melon pomelo, mure pepino, pina fraise, pomme baya, (Nicola) coconut cola, coffea exotica, cubana and lacola. Don't buy a LaCroix sparkling water before reading these reviews. You can keep drinking sparkling water, but keep these key points in mind: Drink it in moderation. ", It added that its suppliers have certified the essences are "100% natural.". Get the latest breaking news delivered straight to your inbox. [16][17][18] The company responded that "all the flavor essences in LaCroix are natural. The chemical limonene, for example, is found in the peels of citrus fruits and is often used as a flavoring or in cleaning products. Is La Croix all natural? It is a naturally essenced, 0 Calorie, 0 Sweetener, 0 Sodium beverage with nothing artificial. LaCroix recently made headlines after a lawsuit was filed against its parent company alleging the “all natural” sparkling water contained an ingredient used in cockroach pesticide. Interestingly, a carbonated drink may even enhance digestion by improving swallowing ability and reducing constipation. October 5, 2018 / 10:25 AM "[17], Another lawsuit was filed in the Southern District of New York on January 29, 2019, alleging violations of New York’s Unfair and Deceptive Trade Practices Act. "There are no sugars or artificial ingredients contained in, nor added to, those extracted flavors. Sign up to our newsletter and receive 10% off your first order. While it's also used in insecticides, it's not poisonous for humans, Popular Science noted. First published on October 5, 2018 / 10:25 AM. Saw this in Target today. [1], In 1981, the G. Heileman Brewing Company, of La Crosse, Wisconsin, introduced LaCroix as one of the first "Anti-Perrier" brands. Your email address will not be published. While it’s yet to be determined what legal consequences, if any, the lawsuit will bring to the company, it may change consumers’ perception of the product. “It is very unlikely these naturally-occurring substances pose a health risk when consumed at levels usually found in foods,” Roger Clemens, an expert in food and regulatory science at the University of Southern California, told Popular Science. “Like plain water , it’s calorie-free (or very low calorie when flavors are added), it’s equally hydrating (or rehydrating) on a volume basis to plain water , and it tends to be more filling (due to its accompanying gas),” explains M. Two weeks ago, a hullabaloo broke out over a lawsuit alleging that canned seltzer from LaCroix contains an ingredient found in “ cockroach insecticide.” Suddenly, the canned water with the cult-like following didn’t sound so appetizing. Popular Science called the lawsuit a “stretch” and suggested it is working off of “chemophobic ideas” — that is, a fear of chemicals, even naturally-occurring ones. The ingredients cited are linalool, which the suit claims is used in cockroach insecticide, as well as limonene, which it alleges causes kidney toxicity and tumors, and linalool propionate, which it claims is used in cancer treatment. So, should you switch to plain old water? © 2018 CBS Interactive Inc. All Rights Reserved. [8][9][10], Sales records have never been publicly released, but market research suggests LaCroix holds a 30 percent market share in sparkling water sales in the United States, double that of its main competitor, Perrier. Biden says his team is already talking with the Trump administration, Nearly 7 million Americans risk being evicted after Dec. 31, YouTube temporarily suspends One America News Network. We’ve heard your comment and want to address all the misleading allegations. LaCroix sparkling water is facing a lawsuit alleging its claims of "all natural" and "100 percent natural" are misleading because of artificial ingredients. LaCroix sparkling water is a healthy beverage. The new Cúrate flavors (Melón Pomelo, Kiwi Sandía, and Muré Pepino) are now available at Target Stores nationwide, Kroger and Jewel-Osco, with many more to come. The suit accuses the company of misleading consumers about the beverage’s ingredients. Over 50 million Americans facing hunger in 2020, group says, Pennsylvania certifies election results, confirming Biden victory, Trump plan would cut food stamps to more than 8,000 seniors, Nationwide coronavirus surge pushes hospitals to the edge, Azar says vaccine distribution could begin within weeks, Biden introduces members of national security, foreign policy teams, How this presidential transition compares to past transfers of power, GSA tells Biden team it can begin formal transition process. The FDA has stated BPA liners are safe and pose no risk at the trace levels found from its use in can linings of food and beverage products.

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