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can be considered primary data that, when used by you, are secondary data. They are more or less like online radio stations and are generating increasing popularity. 15 signs your job interview is going horribly, Time to Expand NBFCs: Rise in Demand for Talent, COLLECTION OF SECONDARY DATA - Research Methodology. In other words, secondary data refers to data that have already been collected for some other purpose. Internet is a platform that provides you an abundance of data within a second. How Can Freshers Keep Their Job Search Going? With the advent of electronic media and the internet, secondary data sources have become more easily accessible. This is where intensive research methods and data collection tools come to make it possible. Please log in from an authenticated institution or log into your member profile to access the email feature. Thank you for your comment! Click here for instructions on how to enable JavaScript in your browser. Books are one of the most traditional ways of collecting data. Semi government organizations of a nation share information that they have collected through their work such as state boards and municipalities share information related to fields like education, death, and births in the state and also the information on sanitation, etc. Newspapers and magazines are the cheapest source and can be availed easily. Moreover, the information provided in the books are authentic and gone through much analysis. For example, a FinTech startup may exaggerate the amount of money it has processed just to attract more customers. It stores humanitarian data in various formats. Login or create a profile so that you can create alerts and save clips, playlists, and searches. A researcher might decide to sit in the library for some time to collect secondary data or borrow the materials for some time and return when done collecting the required data. The secondary data are readily available from the other sources and as such, there are no specific collection methods. They are easily collected from various published sources. In most cases, the information passed through a newspaper is usually very reliable. 9.6 Methods of Legal Research . It is like raw material. However, the data gathered from the internet is not reliable as there is nobody who regulates or check the validity of data being uploaded on the internet. This is the information that you gather for the purpose of a particular research project. It is very useful in establishing an understanding of the research problem. I love writing about the latest in marketing & advertising. Secondary data has various uses in research, business, and statistics. Researchers don’t have to spend time sorting the data because it is usually available in sorted form. Most of the sources of secondary data are easily accessible to researchers. A researcher gathering this data to investigate the total amount of money processed by FinTech startups in the US for the quarter may have to use this exaggerated data. This site uses Akismet to reduce spam. Sometimes primary data cannot be obtained or it becomes difficult to obtain primary data, in such cases the researcher is bound to use secondary data. When it comes to the difference between primary data and secondary data in marketing research, many examples and types of data collection methods can be given. Secondary data collection, on the other hand, is referred to as the gathering of second-hand data collected by an individual who is not the original user.

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