Whatever works to get us there will do. Our priority is to quickly achieve a critical mass of companies that behave more sustainably, so that we can reach the tipping point of momentum of sustainable firms for a sustainable planet. A company increases its community investment, thereby enhancing its reputation and maximizing shareholder value. Do the statements on the company’s Web site mesh with the criticism voiced by Condé Nast? This stage is the norm in corrupt jurisdictions. When she’s not finding ways to reduce Google’s footprint on the world, she keeps busy making sure Google’s offices are green—energy efficient, built with cradle-to-cradle products, and healthy. ... human rights, and environmental movements at its Beaverton, Oregon, headquarters. To read more about his ideas, read the article on his website about the 5 business […], […] 1. General Electric Web site, “Make the Change to ENERGY STAR,” General Electric Web site, http://www.geappliances.com/energy-star-appliances/ (accessed August 15, 2011). Stage 5 companies are successful businesses so that they can continue to “do the right things.” The dotted line between Stage 4 and Stage 5 in the above slide denotes this motivational difference. Most contaminants, however, come from agricultural fertilizers, pesticides, wastewater, raw sewage, and silt that make their way into water systems over time (Krantz & Kifferstein, 2006). Curbing global warming will require international cooperation. Sorry, your blog cannot share posts by email. Massive pollution occurs when such substances as oil and chemicals are dumped into bodies of water. A Stage 2 company’s actions are legal but they’re still unsustainable. At both national and global levels, we must resolve the conflicts of interest between those who benefit economically from logging and mining and those who argue that protecting the environment is an urgent matter. In next week’s blog, we’ll examine why the take-make-waste model used by Stage 1, 2 and 3 companies is fundamentally unsustainable. Notify me of follow-up comments by email. You have confirmed my conclusion. Researchers have broadly identified three environmental management stages in organizations. Hi, Sara. Customers demand that companies respect the environment. Also of concern is the dwindling supply of water in some parts of the world brought about by diminishing rainfall and increased consumption. They must do both. A Stage 2 company’s actions are legal but they’re still unsustainable. Patagonia Web site, “Fabric: Organic Cotton,” Patagonia Web site, http://www.patagonia.com/us/patagonia.go?assetid=2077 (accessed August 15, 2011). Urban sprawl has squeezed out wetlands and farmlands and destroyed wildlife habitats. Hi! Clothing manufacturer Patagonia has for years been in the forefront of efforts to protect the land. Factory emissions, including sulfur and other gases, mix with air and rain to produce acid rain, which returns to the earth to pollute forests, lakes, and streams. ), Divine Caroline: Life in your words, at http://www.divinecaroline.com/22277/44799-meet-google-s-chief-sustainability-officer#ixzz1VWmTFINK (accessed August 17, 2011). In today’s competitive business environment, corporate social responsibility (CSR) programs need to go beyond “doing good.” The most successful CSR initiatives tell a company’s story, implement stakeholder feedback, position a company as a leader on social issues, and guide how community investment dollars will best be spent. Over the past ten to fifteen years, most of our large corporations have adopted measures that would have pleased environmentalists.
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